From fashion & design to baked beans & technology, Lina shares her observations about digital change, the constraints of legacy technology and managing wafer thin margins. She describes the critical importance of C Suite sponsorship to ignite digital change and the fierce competition for talent in the market (and you will need more than just working from home to win)
Her view on the need to adopt digital is forthright (it is not a choice anymore) and even has time to form a view (hypothesis!) about agile in Europe.
And has excellent taste in wine…..